Ratings

Got ratings for the station today and people are a bit depressed at work because we went down. Despite the Olympics, despite Breakfast’s valiant attempts to keep going.

But when you think about it dear colleagues who read this site, it is not surprising.

We lost our over 55 audience who are at home. Looking at the arvo ratings in particular we suffer a loss there anyway because people turn on the telly to watch the soaps – the Olympics on the telly would have been a strong drawcard.

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Without seeing the figures I would think that there will be a slight increase in our ‘in-car’ audience at 3-3.15 when parents jump in their car to pick up the kids but as soon as they’re back home – channel 7 would be on. We might have got a slight increase in the at-work audience but as that is a weak audience for us I don’t think it would have been significant. With 50% of our audience at home that is going to have a significant impact on our ratings.

So in summary, I think we should be thankful that we have held on to the breakfast audience as much as we have. The next survey should be better as long as we give them good reason to not watch telly in the afternoons! 🙂

And in case you didn’t know… it’s Rory’s 40th birthday on Friday. He doesn’t want a party so we’ll do something a little more lo-key. But I just thought you’d want to know…. 🙂