I am really enjoying the Olympics.
Me. Not known for liking to watch sport. Indeed, I’d much rather catch up with an episode or two of Project Runway.
The marathon, the diving, the trap shooting (possibly if they ever showed it), the equestrian events.
I love it.
Especially the rowing.
But why And why these Olympics?
Today as I sat on my lardy arse, tablet on my knee, glass of wine by my side, watching London 2012, it came to me. Twitter.
Watching sport is so much more fun with your friends.
Or even, random people you hardly know.
It’s why people still go to cinemas. To the footy when there’s a much better view on the telly.
It’s the collective experience.
It could be the savior of live television.
I rarely watch live tv.
I can’t stand the ads so everything I watch is recorded.
But I do make an appointment at 7.30pm on Monday to watch QandA.
Sure I could watch it at 9.30 but if I watch it in real time I can participate in the giant virtual theatre known as Twitter.
I may never get a tweet on the telly, but I can comment and discuss the show with everyone else as we all watch it together.
I see the comments on Masterchef on my way home from work… And I feel ripped off.
I have to wait two hours to catch up.
It puts me off watching.
But if I could watch it live, I might even tune in and put up with the ads, just to participate.
So here’s my theory.
For live television to survive, it has to become event television. Appointment television.
We are seeing the beginnings now.
But I think Drama could go the same way.
Find a reason for us to chat during the show and I’ll tune in live.